Asda to test B&Q shops inside its supermarkets to sell DIY products
ASDA shoppers will be able to buy DIY products in stores as it tests having B&Q shops within its supermarkets.
Four Asda branches will trial this “shop within a shop” concept with the first two stores opening in Dagenham, London and Sheffield, Yorkshire later this year.
The locations of the next two stores trialling the scheme are yet to be revealed.
B&Q will operate the concessions and the shops will contain a large number of its usual products.
Shoppers will also be able to order B&Q’s full range online for in-store collection at the participating Asda branches, as well as order home deliveries from the stores.
B&Q currently charges £5 for standard delivery on orders below £50. Alternatively, it’s free on orders above this threshold. Click and collect to B&Q stores is free.
Asda says it’s making the move due to changes in consumer behaviour caused by the pandemic, which has seen people tie multiple shops into one single trip.
It already has concessions of children’s accessories brand Claire’s within some of its supermarkets and this will be extended to a further 15 stores from this month.
It’s very similar to how we’ve seen Argos concessions pop up in Sainsbury’s branches around the country as they’re part of the same group. For the first time, Argos shoppers are also able to now collect Nectar loyalty points.
During the lockdown, both DIY stores and supermarkets were classed as essential retailers so they were allowed to remain open.
Let us know your thoughts on the “shop within a shop” concept in the comments section…